A Legacy of Style & Comfort

At the heart of Safeera lies a story of passion, tradition, and modern elegance, brought to life by the dynamic mother-daughter duo, Savita Bedi and Shreya Bedi.

With a shared vision to redefine comfort and luxury in women’s fashion, the duo embarked on a journey to create a brand that blends India’s rich textile heritage with contemporary aesthetics. Their mission is simple yet profound—to craft effortlessly stylish and timeless pieces that allow women to embrace their individuality with confidence.

Savita Bedi – The Foundation of Elegance

A woman of grace and wisdom, Savita Bedi brings years of experience in textiles and craftsmanship to Safeera. Her keen eye for traditional prints, pure fabrics, and intricate detailing ensures that every piece in the collection tells a story of artistry and culture. She believes in slow fashion, ensuring that each garment is crafted with care, quality, and purpose.

Shreya Bedi – The Modern Visionary

A creative force with a contemporary outlook, Shreya Bedi infuses Safeera with a fresh and stylish perspective. With a deep love for fashion and an understanding of modern trends, she bridges the gap between heritage craftsmanship and contemporary silhouettes. Her vision is to create pieces that empower women to express themselves effortlessly, blending timeless elegance with everyday wearability.

Together, Savita and Shreya have built Safeera as more than just a clothing brand—it’s a celebration of self-expression, comfort, and conscious fashion. Their journey is driven by a commitment to quality, sustainability, and the desire to create wardrobe staples that stand the test of time.

Welcome to Safeera—where every piece is designed with love, care, and a deep appreciation for timeless style.