About us

Founded by the mother-daughter duo, Savita Bedi and Shreya Bedi, Safeera was born out of a shared passion for crafting garments that redefine comfort and celebrate individuality. We understand that true luxury lies in the details—pure fabrics, intricate prints, and timeless silhouettes—which is why every piece is thoughtfully designed to be cherished for years to come.

At Safeera, we believe that fashion is more than just clothing—it's a feeling, a story, and a reflection of who you are. Inspired by the rich heritage of India and infused with modern aesthetics, our creations are designed to bring you effortless elegance with every wear.

Our Philosophy: Slow Fashion, Conscious Choices

At Safeera, we believe in fashion with a purpose—beyond fleeting trends and seasonal noise. Rooted in slow fashion, we are an Indian women’s comfortwear brand specialising in anti-fit silhouettes crafted from premium natural fabrics such as cotton, linen, hemp, and cotton-silk. Designed for Indian climates and everyday living, each Safeera piece thoughtfully brings together prints and weaving techniques sourced from across India, reimagined for modern, effortless wear. Ethical production, mindful craftsmanship, and enduring design lie at the heart of everything we create—where every stitch tells a story of comfort, artistry, and quiet elegance.

Designed for the Modern Woman

From breezy kaftans and relaxed co-ord sets to effortless resort wear and soft sleepwear, our collections bring together thoughtfully sourced prints and weaves from across India—reimagined for a relaxed, contemporary lifestyle that lets you feel completely yourself.

More Than Just a Brand—A Community

Safeera is more than just a clothing label; it's a movement. We celebrate confidence, self-expression, and the beauty of being yourself. With every piece you wear, you become part of a growing family that values authenticity, quality, and grace.

Join us in our journey to redefine comfort and elegance—because fashion should feel as good as it looks.

Welcome to Safeera—where every thread weaves a tale of timeless comfort and style.